Introduction: K-Politeness Across Online and Offline Interactions

This book investigates how Korean politeness (“K-politeness”) is perceived, practiced, and negotiated across diverse interactional contexts and communication platforms, both online and offline. The research examines K-politeness from not only the standpoint of Korean speakers but also from the vantage point of K-wave fans, viewers, and learners of Korean language and culture. The research offers a comprehensive and emic perspective on K-politeness, incorporating multidisciplinary and multimodal analysis.