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Pain from Products, Pain with Products

  • John Stark

摘要

This chapter shows that managing products is not as easy as it may seem. All sorts of problems can arise across the product lifecycle. Examples are given from private and professional experience as well as from the public domain. Examples are given from several industries. The effects can be serious. Customers and other product users may be killed or injured. Billions of dollars may be lost. Executive reputations may be tarnished. Company workers may lose their jobs. Causes and measures are described.