A Complex and Changing Product Environment

This chapter looks at the environment in which, in the 21st Century, companies must manage their products. It’s a complex, continually changing environment. There are macroeconomic and geopolitical changes, environmental and social changes, corporate changes and technological changes. The results and the requirements of these changes are described. To be able to create a more effective PLM environment for the future, this chapter shows how the current situation with the management of products developed. The situation is complex and changing. Complex and changing situations typically have two characteristics, danger and opportunity. Companies that understand the changes can respond to them and avoid the dangers. Companies that understand the situation can adapt and benefit from the opportunities.