Getting Executive Support for PLM

This chapter looks at the launch of Product Lifecycle Management (PLM) activities in a company. Because a PLM Initiative addresses so many components, such as products, processes, people, data, and information systems, it may not be clear initially how a company can handle such a huge undertaking. As a result, many companies face a dilemma over PLM. On one hand it’s clear they need PLM. On the other hand, it’s not clear what to do about it, or who should take action. This chapter shows how to get the PLM Initiative started. The 10 Step Approach to PLM Launch is described.