Effect of Socio-Demographic Factors on Consumer’s Attitude Towards Artificial Intelligent Based Digital Voice Assistant

This paper aims to examine the role of socio-demographics in forming attitudes toward AI-based digital voice assistants. The study employs the quantitative approach to analyze the socio-demographic data of the study, descriptive statistical methods were applied. The differences in the attitudes towards AI-based digital voice assistants by various demographics were examined using one-way ANOVA statistics. The paper enhances understanding of AI-based digital voice assistants by highlighting the differences in consumer attitudes with regard to gender, age education, income, and occupation levels. Interestingly, the study also confirms a positive significant correlation between usage time and attitude towards the use of digital voice assistants. Utilizing this will surely allow businesses to carry out appropriate customized services/products for reaching the targeted consumers and formulates appropriate business strategies.