Green Transition to Sustainable and Circular Economy

This chapter emphasizes the critical need for a textbook on sustainable marketing, entrepreneurship, and strategy in the contemporary business landscape. It highlights the importance of incorporating the 17 United Nations (UN) sustainability goals to foster sustainable change processes. The interconnectedness of social, environmental, and economic factors is emphasized, stressing the significance of synergizing these dimensions for long-term sustainability. The chapter underlines the textbook’s aim to guide readers in formulating strategies that integrate internal and external factors, culminating in a holistic approach to sustainability. Its inclusion in educational curricula is deemed essential for preparing future leaders to contribute to a sustainable future.