Social Media Business

The third chapter defines social media and Web 2.0 and explains the components of the Social Media Four-Factor Model. Building on this, the types of social media applications and the various groups of social media users and their activities are presented. More recent developments such as the metaverse approach are described with their opportunities and risks and the problem of digital disinformation and possible control mechanisms are explained. Chapter 3 concludes with a description of the success factors of social media business.