Digital Ecosystem, Disintermediation, and Disruption

The twelfth chapter discusses digital ecosystems and their structure, which result from the large number of players in digital business. In addition, the effects of digital disintermediation in digital business on value chains are explained and the opportunities and risks of this process are highlighted. Digital disruption and its effects on value creation constellations are then presented and explained using the Nine-Level Model of Digital Disruption. Chapter 12 concludes with a case study of Netflix, which is used to illustrate the process of digital disruption.