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Credibility and Trust as a Field of Work

  • Anne Katrine Lund,
  • Mette Refshauge

摘要

Credibility and trust are fundamental for us to listen to each other. But how do you work with this in practice as a professional communicator? In this chapter, we take a closer look at the elements of credibility and the points to bear in mind when working to build and protect the organisation’s credibility in a transparent reality.