Technological Readiness in the Hospitality and Tourism Literature – A Meta-analysis Review

The hospitality and tourism (H&T) sectors are experiencing a dynamic shift towards adopting innovative technologies under the pretext of Industry 5.0. To gauge users’ readiness for these technologies, Technological Readiness (TR) is employed, comprising of four dimensions: innovativeness (INN), optimism (OPT), insecurity (INS), and discomfort (DIS). However, the literature highlights various inconsistencies in incorporating TR while examining user perceptions of technologies in the H&T domain. Thus, to help circumvent the fragmented findings, a meta-analysis is carried out examining TR and its outcome variables by analyzing 56 correlation pairs from 20 studies using CMA V3 software. The findings indicate that TR, conceptualized across its four dimensions, is a significant factor in the technology acceptance model (TAM). Further, the integration of TR with TAM (TRAM) is best complimented by the inclusion of satisfaction in assessing users’ intentions towards H&T technologies. Notably, the motivating dimensions of TR (INN & OPT) exhibit stronger effect sizes, while the contrary is true for the inhibiting dimensions (INS & DIS).