Metaverse Adaptability in Theory Context

This article aims to shed light on the usage possibility of the decomposed theory of planned behavior in the Metaverse to understand consumer behavioral intentions toward the metaverse better. The current research addresses the following questions. (1) How DTPB aids in metaverse adaptation. (2) Study scope and following research based on the findings. The current study questions the best determents of consumer attitudes to adapt Metaverse as a unidimensional or multidimensional. This opinion paper proposes directions for future studies that support the usage of decomposed constructs for a comprehensive understanding of consumer attitudes toward the adaption of Metaverse.