Analysing Platform Design Consideration to Ensure Digital Inclusion Among Indigenous People

This research paper explores the proliferation of digitally enabled business models, particularly in shared economy services and platform ecosystems. It examines the adoption of platform-ecosystem models by technology industry leaders and traditional incumbents. The study highlights the significance of data ownership in platform competitiveness and revenue generation. It investigates the impact of emerging digital technologies on the platform-centric business model. Additionally, the paper analyzes the challenges faced by shared economy services in reaching the BOP segment. The research questions address competencies fostered or inhibited by platform-driven solutions and strategies to encourage BOP usage of platform-based services. The paper includes an extant literature review, a mixed-method approach for data analysis, a discussion of findings, and conclusions with theoretical and practical implications.