Continuance Intention of ChatGPT Use by Students

ChatGPT, an AI language model, has gained significant attention for its potential to enhance educational experiences and foster interactive learning environments. The potential of student interaction via ChatGPT has engendered significant debate around educational technology. It is apparent that the current literature has yet to fully explore the role of ChatGPT in management education. Amidst the increasing integration of ChatGPT into educational contexts, the concept of continuance intention takes center stage. This research paper delves into the nuanced landscape of students’ continuance intention regarding the use of ChatGPT in educational settings. We ground our study in Technology Continuance Theory and Theory of Planned Behavior to examine students’ continuance intention to use ChatGPT. By investigating the determinants that shape this intention, we aim to provide insights that inform educators and educational technology designers in optimizing the integration of AI-driven tools like ChatGPT. This study contributes to the growing body of research at the intersection of AI and education, offering valuable implications for both theory and practice.