Case 22 Medifast Inc.

Medifast Inc. is one of the fastest growing global company which offers health and wellness services for communities. The holistic approach of the company focusses on offering Lifelong Transformation, One Healthy Habit at a Time. The company offers services through its direct-to-consumer business model. The OPTAVIA brand of the company offers effective lifestyle solution which focusses on innovative healthy habits through smaller, foundational changes called micro habits. The company have facilitated over 2 million clients to achieve their health goals through a network of approximately 59,800 independent OPTAVIA Coaches who themselves were associated with Medifast initially as clients. Medifast also develop and market products for weight loss. The 5-year holding period return for Medifast stock was 477% whereas for S&P 500 stock and for peer group the holding period return was 133% and 52% respectively during the period 2016–2021.