The Mode and Effect of Tourism Industry Convergence Based on Tourist’s Perceived Value

Tourism is increasingly integrating with other industries due to the rapid growth of the experience economy. Therefore, it is essential to establish a fundamental theory and methodology for evaluating the effectiveness of industrial convergence. This paper proposes to understand how to evaluate the effects of industrial convergence on the tourism industry by examining customers’ perceived value. A survey of 392 tourists in Macau found that the industry convergence mode positively affects the industry convergence effect and significantly influences perceived value. The study presented that the industry convergence effect and perceived value mediated the relationship between convergence mode and travel intention. This study confirms the model of regional industrial convergence within the tourism sector. The article also contributes a theoretical framework for evaluating industry convergence effects on customer perceptions and travel intentions. It offers theoretical and practical development and enhances Macao’s tourism industry and industrial convergence theory.