Dimensions of Sustainability Consciousness Among Business Students: Exploring the Contributions of Business Schools in Nigeria

The desire for a sustainable planet has triggered intensive efforts towards achieving sustainable development goals. Higher education institutions have continued to play a prominent role in this direction. Previous research has examined the roles of specific branches of business schools (e.g., Marketing education, Accounting Education, Entrepreneurship education etc.) in imparting sustainability-oriented knowledge that is necessary for sustainable behaviour. However, the sustainability literature is currently lacking a comprehensive presentation of the dimensions of contributions of business schools in stimulating sustainability consciousness among university students, especially in the context of developing countries. To close this gap, this study leverages the knowledge-attitude-behaviour model and the self-control theory in understanding, through a qualitative survey, the dimensions of sustainability consciousness in business students. By focusing on graduate students of a foremost state-owned business school in Nigeria, the study contributes to the scarce literature on the contributions of universities towards sustainable development.