A Cluster Analysis Study Based on Financial Indicators, as a Competitiveness Strategy of the Brewery Industry in Greece

The Greek brewery is one of the most important industries, not only in terms of the domestic beverages market but also for promoting Greek products abroad. There is no doubt that the brewery is one of the most profitable industries not only in Greece but also in Europe, as it employs a large number of employees and also contributes to strengthening state revenues. To ensure the sustainability of the industry and understand the economic situation of brewery enterprises, financial analysis is crucial. By analyzing financial ratios, a company can gain insight into factors affecting economic utility, such as increasing profitability, reducing risk, and enhancing liquidity. As a result, it will be able to create a competitive advantage and follow a successful strategy. This chapter examines and analyzes the financial situation of the brewery industry. As a result, it will be possible to evaluate how well the company adapts to the changing market environment. In terms of financial analysis, this chapter discusses the most relevant financial ratios in each category and their results, with the aim of drawing specific conclusions regarding the creation of competitive advantage for the firm. In order to determine their level of competition, a cluster analysis was conducted according to the size of the firms. Results showed that large companies were able to pay their current liabilities, fixed costs, interest, and dividends, and better handle current losses. Solvency levels and stock circulation rates of large companies were high. There were difficulties in meeting current obligations and coping with losses for small and medium-sized businesses.