Design for Behavior Change in Design Education. A Case Study

Addressing design education programs according to the goals for sustainable development indicated by the ONU Agenda 2030 requires the update of contents and methodologies. The paper deals with why design theories for behavior change (DfBC) should be considered in design education at the university level, with a particular focus on service and interaction design. It also reports, as a case study, the results of including DfBC in a UX Design course, where students were engaged in the design of solutions aimed at supporting change of behaviors for sustainability. The experiment shows the potential of these theories as valuable educational content; it also enlights the need to develop further ethical discussion on the use of brain sciences in design.