Evasion Design for the Novacene Era Design and Production of Cultural Imaginaries

In this paper we discuss the use of evasion design, an overlooked expression from Superstudio, as a tool for shaping the future and understanding the Novacene Era. We propose evasion design as a tool to orient RTD (Research Through Design) activities for future exploration in educational and business environments, where a team not only needs to understand what a future scenario might be, but also needs to create a public discussion around its inherent values. Evasion design is here presented and explained in its differences from speculative design, but also in its sharing qualities and purposes in expanding the design practice. The result is a framework that combines both the potential of an alternative visual-based imagery and a guiding conceptual approach in rethinking the narrative of the future. By hybridizing codified methodologies of speculative design and the approach of evasion design, the paper shows the results of several workshops, conducted at institutions and universities, where the hybrid process is implemented through a specific methodology.