The Constructs of Short-Term Consumer Credit from the Perspective of Merchants and Employers as Key Stakeholders in Zambia

The research focuses on comprehending key stakeholders in Zambia. Its primary objective is to establish a foundational understanding that can aid in considering its suitability, feasibility, and acceptability. To achieve this, the authors utilized a detailed action research model. The data collected was presented in textual form and underwent analysis in two distinct steps. In the initial phase, thematic analysis was employed to derive concepts from the meaning units. Subsequently, in the second phase, the authors conducted a relational analysis using semantic analysis. Both types of analysis were performed using the NVivo package on a computer. The results of the analysis revealed an average suitability and acceptability rate of 80% and a feasibility rate of up to 90%. These findings imply that the acquired knowledge is well-suited to guide the development of an appropriate short-term consumer credit model, one that is feasible, acceptable, and capable of addressing the issue of high-interest rates.