Shaping Visitor Satisfaction: Does the Destination Attractiveness and Destination Quality Influence?

The study employed a quantitative approach to predict visitor satisfaction in ecotourism destinations. A set of questionnaires was divided into two sections to collect data. In this study, the sample consisted of individuals who had visited ecotourism destinations in Indonesia. Convenience sampling techniques were also utilized. The data analysis will be conducted using Smart-PLS. The study will investigate the relationship between destination attractiveness, destination quality, and visitor satisfaction, with visitor characteristics, destination image, and travel arrangement acting as moderators. The results of this study are anticipated to align with our predictions. Additionally, this study may offer several suggestions, implications, and limitations.