The Impact of Sales Promotions on Brand Equity in the Palestinian Technology Sector

Understanding the connection between sales promotions and brand equity is crucial in the dynamic environment of the Palestinian technology industry, where innovation and market competitiveness intersect. This study explores how different promotional techniques affect customers’ views of brand value, loyalty, and overall brand image as it looks at the impact of sales promotions on brand equity in this industry. This study attempts to offer insights into the strategic alignment of promotions and brand-building initiatives by closely examining the interaction between short-term promotional actions and the long-term consequences for brand equity. A questionnaire was developed using the descriptive-analytical method to collect data from a small, random sample of Gazan people in Palestine. 331 respondents provided the data, which was then analyzed using simple regression. The results showed that brand equity in the Palestinian technology sector was impacted by sales promotions. The study uses quantitative method to illuminate the complex dynamics at work, providing insightful recommendations for the marketing plans of the Palestinian technology sector and their potential influence on maintaining and boosting brand equity in a cutthroat market.