The Fin-Tech Services Bundled Marketing Paradox Among Indian Customers

The digital transformation of fintech products offered by the banks is on the cusp of revolutionary change. The competition among the bankers and tepid economic growth forced the banks to think about innovative marketing strategies that unmute client activities. A bank that can retain as few as 5% of its current customers can raise its profits by as much as 25% [1]. Banks get 80 percent of their income from just 20 percent of their customers [7]. With the digital banking sector expected to grow at a rate of 11.2%, the bankers are focusing more and more on the fin-tech products.