How Information Quality Bridges the Link Between Food Safety Concerns and Purchase Intentions: A Conceptual Framework

This study aims to investigate the correlation between food safety and purchase intentions while also examining the mediating role of information quality. A quantitative approach will be utilized for this research. Descriptive and various statistical analyses, including Structural Equation Modeling (SEM) with Smart PLS, will be employed. The distribution of questionnaires will be organized and facilitated by enumerators. The sample will be selected using a purposive sampling approach. We hold the expectation that this study will yield the anticipated outcomes.