Integration of Blockchain with Last Mile Delivery Robots Toward Marketing Innovations

With the ongoing advancement of delivery robot technology, it has become necessary to explore ways to increase their adoption and successful usage. The objective of this study is to discuss the integration of blockchain technology into last-mile delivery robots to improve operational quality and personalize services. To achieve this objective, we conducted a survey including over 120 participants to first gather insights into marketing strategies and additional services that can increase the adoption rates of delivery robots. Subsequently, we described how a blockchain-driven robotic platform can facilitate the implementation of these identified marketing practices. The findings of the survey suggest that the provision of additional services and the inclusion of testimonials or successful stories can positively influence individuals’ comfort levels and overall acceptance of delivery robots. Moreover, a majority of respondents expressed a preference for delivery robots that offer the opportunity to win rewards announced upon delivery. This implies the potential impact of incorporating gamification elements into delivery services. Finally, the chapter concludes by discussing the way blockchain technology can facilitate the implementation of innovative marketing strategies in practice.