South American News Audience: Why They Choose Digital News

One of the tectonic changes that the digital environment has enabled is the relationship of audiences with media and news content. Audiences transitioned from passive consumers, more common of the mass media era of source scarcity, to a more active role in the selection, interpretation, and production of news content. This chapter turns to news audiences in Argentina. Brazil and Colombia and analyzes data from an original online survey, looking at the reasons audiences have for deciding which news media to use and why they access digital news sites. This chapter also offers a profile of digital native and online news tied to traditional media.