Introduction

This chapter sets the background for the book and highlights its significance and importance by situating it in the current social context of tourism, focusing specifically on the general lack of attention that tourism translation has received in the past. It also introduces the main aim of the book and shows how it will be achieved methodologically, as well as highlighting some of the unique aspects of the approach adopted. Finally, an outline of the book is provided, and a brief chapter by chapter synopsis is given. 1. Background.