How Wish Created a Compelling Discovery Based Shopping Experience
摘要
Wish is an online shopping platform that differs by offering a “discovery based” shopping experience. The majority of the transactions on Wish originate without a search query, which is different from most ecommerce platforms as they are search focused. Through insights gathered via qualitative and quantitative research conducted with Wish buyers, the authors summarize in this paper four main factors that influenced Wish users to embrace the discovery based shopping experience on Wish - mobile optimization, gamified deals, personalized content, and unique inventory.