Differences in User Experience in Metaverse Model House

This study aims to examine the differences in User Experience (UX) in metaverse model houses, specifically in terms of interactive, informative, and sensorial experiences. After experiencing the metaverse model house on a tablet PC, 83 users were surveyed. A one-way ANOVA was performed to confirm the statistically significant differences by demographic characteristics. Consequently, a significant difference was identified in the sensorial and informative experiences between users in their 30s and those of other ages. Additionally, users in their 20s, 40s, and 50s used different methods of investigating information compared with users in their 30s. Users in their 20s were more familiar with the metaverse environment and comfortable exploring virtual apartment complexes. However, users in their 30s missed most of the content in the video clips and were less satisfied with the experience than the other age groups. Therefore, to improve the positive aspects of UX, the metaverse model house should be considered to provide better graphic elements, deliver information through various methods, and design intuitive environments considering the user's age.