The Virtual Environment as a Setting for Culture Heritage Mediation

The fully immersive virtual reality experience leads to living new cognitive and scientific experiences giving an additional dimension and value to the public. New paths of reflection around valorization and mediation of heritage are crossed. The 360°VR Videos seem to offer innovative solutions to facilitate the involvement of communities in the definition and valorization of their inheritance. The main purpose of this paper is to study virtual reality devices and techniques in the context of heritage mediation. We propose to understand the nature of the mediations implemented and their potential uses for culture heritage mediation. Furthermore, we highlight the mechanisms of immersive storytelling in 360° video and the influence they have on the audience’s perception, particularly the sense of presence.