A Study on Improving the Medical Treatment System for Rural Elderly by Using Service Design Thinking – A Case Study of Huangbu Village

This paper presents a design case that discusses how to solve the problem of difficult access to medical care for the elderly in a more remote rural area of China. Using service design thinking, this paper fully understands the actual situation of Huangbu Village and the local elderly through fieldwork and other methods, integrates the actual needs of multiple stakeholders, and uses tools such as stakeholder maps and service blueprints and organizational framework diagrams to construct a service system and form a set of service processes, thereby improving the current rural elderly access system and attempting to form a universally applicable model that can be extended to other rural areas. Finally, we analyze the rationality and sustainability of the system through the evaluation criteria of service design innovation.