Digital Platforms, Digitization of Community Businesses in the Province of Santa Elena - Ecuador

The work collects the needs of community enterprises in a sector of Ecuador aimed at sustainability from social commitment and economic stability. The theoretical framework examines theories, trends, structures of digital platforms, as well as ventures from their own contexts and realities. The research methodology is descriptive, visualizing characteristics, conditions, situations, and other details that project tourist activity in the communes of Libertador Bolívar and Olón. The incorporation of a technological platform designed with some benefits for owners and tourists is proposed. Primary and secondary information was considered using survey, interview, and observation techniques. The discussion of results allowed a clear vision of the shortcomings of community ventures with respect to digital platforms and to express viable solutions in a timely manner. Among the conclusions, scientific references, benefits of digitization and its adaptation in enterprises were emphasized.