Survey Based Analysis on Processed Food and Organic Consumption Pattern in India

When pandemic is making inroads into every nation and India being affected much in the second wave, it is necessary to investigate the factors that would add to the immunity and nutritional value of the human being. Changes in food consumption are characterized by an increased awareness in reducing calories intakes and a change in the food habits towards more meat and dairy products. Work from home has brought awareness among public to improve the immunity and the diets containing more protein is considered as a better option. Sedentary working environment is taking a toll on the normal functioning of a family and a lot of time is spent on the professional work, and an easy option for a nuclear family is to depend more on processed or semi-processed food. However, processed food has its own merits and demerits. In some cases, it cannot replace the nutritional values present in fresh fruits and vegetables. This study aims at finding out the purchase pattern of consumers and analyses the purchase pattern using statistical tools. Study was conducted using survey methods in the southern part of India and it would help the reader to understand the prevailing situation better.