The Relationship Between Business Intelligence and Digital Banking Services in Jordanian Islamic Banks

This study aimed to demonstrate the relationship of business intelligence in enhancing the quality of digital banking services in Jordanian Islamic banks. In order to achieve the objective of the study, the descriptive analysis approach was adopted, where a random sample of 450 clients of Jordanian Islamic banks in the Hashemite Kingdom of Jordan was selected, distributed from the north, center, and south in the form of a tight questionnaire covering all the variables of the study, and 305 questionnaires valid for analysis were retrieved. Accordingly, the statistical package for social sciences was used to process the study data. Finally, the study concluded that there is a positive effect of each of ABAAD, ATM, electronic financing, and electronic payments in improving the quality of digital services in Jordanian Islamic banks. In the light of these results, the study recommended the need for decision-makers in the Jordanian banking sector, represented by the Association of Banks and the Central Bank of Jordan, to support Islamic banks to keep abreast of digital developments related to business intelligence, similar to commercial banks. Finally, the advantages of business intelligence must be employed with regard to digital banking services for marketing to Islamic banking institutions, especially since the Jordanian banking sector suffers from high competition, which is reflected in the importance of marketing efforts in light of business intelligence.