Social Media Marketing for Micro-enterprises in Malaysia: Branding for the Future?

Small and medium enterprises (SMEs) are essential sectors as they contribute the most significant percentage of total business operations in Malaysia. Among the SMEs, micro-business is the most important (76.3%). However, despite the considerable number, the ugly truth is that many micro-businesses struggle to grow. One of the problems worth highlighting now is the lack of branding strategy for micro-enterprises, which makes many micro-enterprises unable to be seen by target customers. Despite the social media trends, the use of social media marketing in micro-enterprises is unmatured. Micro-business should start to utilize social media platforms to promote their brand. However, the usage of social media marketing to promote micro-business is still limited. This study aims to identify how social media marketing can build brand for micro-businesses in Malaysia.