Crowdsourcing: A Catalyst for SMEs to Ideation and Commercialization?

This study aims to explore how SMEs utilize social media crowdsourcing in ideation, development, and commercialization. It introduces potential dimensions, including crowdsourcing engagement, digital presence, external collaboration, and open innovation culture, as predictors. Within this framework, diversity of inputs mediates, with SME crowdsourced ideas as the ultimate dependent variable. Using a rigorous content analysis approach, this research delves into the effects of these factors on SME ideation. Further empirical studies may uncover their interactions and influence on SME growth. The goal is to provide SMEs with a comprehensive guide to effectively leverage social media crowdsourcing for amplified innovation, refined product development, and strategic market positioning. Understanding these dynamics empowers SMEs to navigate the evolving business landscape and capitalize on transformative potential. His study contributes to both theoretical understanding and practical implications, providing SMEs with valuable insights and tools to excel in the rapidly evolving digital business environment.