Gentrification Study and Preservation Efforts Semarang Old Town

The term of gentrification is often associated with rehabilitation, revitalization, rejuvenation, and improvement concerning area’s environmental quality. It is believed that environmental quality improvement generates investments such as commercial activities to Semarang Old Town. In addition, such improvement alters the land use and social class, resulting from gentrification in Semarang Old Town. This study aims to observe the conducted efforts in order to preserve Semarang Old Town and the development of cultural tourism, and to determine whether these efforts affect the gentrification in the old town area. The method of this study is a qualitative approach, conducted with interview and observation techniques to observe changes and to determine the change’s impact by distinguishing physical, economic, and social aspect in the area. The results of the study analysis reveal that gentrification occurs from the transformation of environmental characteristics which is deemed necessary as a means of adaptation for society. In particular, the impact of gentrification is determined by both good and bad connotations, affecting physical, social, and economic aspects.