Men’s Aesthetic Surgery

The male aesthetic market continues to grow. However, to generate patients from this demographic group, the plastic surgeon needs to be cognizant of a variety of unique marketing tools. After canvassing a number of successful practices, the chapter will center on describing the key features known as the 5 P’s: product, place, price, promotion, and personnel. Mastering these parameters will assist the plastic surgeon in leveraging this ever-growing group of patients.