Use Social Media and Employer Branding to Reach Online Shoppers of Generation Z
摘要
This research set out to answer the question, “How do e-commerce firms in Monaco attract millennials?” by analyzing the importance of employer branding as a draw for prospective employees. A total of 164 members of Monaco’s Generation Z were surveyed for this study. In addition, SPSS Amos 22 was used for the statistical analysis after data was gathered through online surveys. The findings demonstrated the efficacy of using social media and employer branding to increase application volume. In contrast to the less desirable social and development principles, more desirable employer branding values include interest, economic, application, management, and work-life balance.