Consumption Patterns Among Employees of IT and ITES Sectors

Modern society strongly emphasizes consumerism as a central trait of materialism, with individual status often gauged by possessions. The IT profession, sought after by educated youth, offers enticing prospects with high salaries and optimal workplaces, drawing many. Yet, sustaining these roles demands continual effort and skills updates. The allure of the substantial income propels IT professionals towards heightened consumption, manifesting novel trends that differentiate them in the contemporary workforce. The study is investigating Bengaluru's IT professionals, examining gender, income disparities, consumer rationales, and ad influence, a sample of 1000 was surveyed through disproportionate stratified sampling and quantitative analysis. Outcomes indicated prevalent consumption trends such as brand affinity, electronics, cosmetics, textiles, and jewelry, along with gender and income discrepancies.