A Study on Opportunities and Challenges of Fashion Products via Social Commerce Amongst Young Adults in Bangalore with Reference to Social Media Influencers
摘要
Social media is one of the big part of modern lifestyle. Statistics show that worldwide he has 4.62 billion social media users [9], which is about 58.4% of the world population. This indicates an increase in the use of social media platforms. Researchers he surveyed 100 people and found opportunities and challenges for fashion products through social commerce among the younger generation. Social Commerce (S-Commerce) is used in the industry today, shows its future potential, and summarizes the major topics in this book. Explore the challenges of s-commerce and what technology can bring to the future.