An Empirical Research on Community Businesses in Emerging Markets in the Age of the Internet

It’s possible that if people eat better and spend less, it might boost the economy. The social economy is the engine that powers the digital economy’s fair and equitable reorganization. The community business sector in developing countries was the focus of this quantitative study of the social economy. An online survey was completed by 721 random people in Thailand. In order to analyze the data, multiple regression was used. The findings indicated that the social economy may be affected by factors such as age, residence, technological readiness, and online communication platforms including Instagram, Pinterest, Facebook, and blogs. When people with comparable interests are given the resources to launch businesses that sustain social and community initiatives, everyone benefits. Include people of varying ages to boost participation.