Visualizing Trends in Tourism Entertainment Researches: Bibliometric Analysis Using the Scopus Database

Research related to tourism entertainment has been widely carried out. This paper identifies developments in tourism entertainment research in past decade. Bibliometric analysis was used to analyze 909 articles published from 2013 to 2023. Tourism entertainment is the main keyword used in article titles, abstracts, and keywords to obtain meta data retrieved from the Scopus database. The tool used in the bibliometric analysis is Harzing's Publish or Perish to extract data from the Scopus database and VoS Viewer to visualize data and then use it to analyze citations and metrics. The results show that most related articles are published in scientific journals, compared to other publication outlets. Related articles published in scientific journals received the highest citation compared to others. Based on network visualization, the most dominant terms are development, experience, marketing, and virtual reality. Finally, from the overlay and density visualizations, it is shown the latest trends in researches related to tourist behavior, tourist experience, marketing, cultural tourism, and the tourism industry.