Student Perception and Behavioral Changes in Blended Learning Implementation

In this paper, we investigate students’ behavior and attitude toward blended learning by comparing first-time and second-time users. A sample of 202 first-time users and 60 experienced users has been analyzed. As derived from the data analysis, there are significant differences on students’ perceptions and attitudes toward blended learning usage when comparing novice and experienced users. Moreover, we identify that the three external variables multimedia instruction, content quality, and learning management system (LMS) self-efficacy have a positive effect on perceived usefulness and ease of use for the first-time users, meanwhile for experienced users, perceived usefulness is affected only by content quality and LMS self-efficacy, and content quality and multimedia instructions affect ease of use.