What Can Affect the Intention to Revisit a Tourism Destination in the Post-pandemic Period? Evidence from Southeast Asia

As tourism plays an important role in the economic development of many countries, it is essential to understand the factors that drive tourists’ attitudes and intentions to revisit a destination. Therefore, this paper aims to explore the factors that may influence revisit attitudes and intentions in the post-pandemic period. To fulfil this research objective, we used an online survey to collect data as it was a suitable and effective tool in the research context. After data cleaning, there were 431 valid responses for analysis. Cronbach’s alpha, confirmatory factor analysis (CFA), and exploratory factor analysis (EFA) were used to assess the reliability, the discriminant validity, and the convergent validity of all constructs. After checking the validity and reliability of the scale, the structural equation modeling is employed to test the hypotheses on the relationships between variables. We find that past travel experiences, healthcare systems, and crisis management positively impact people’ revisit attitude, which in turn affects their revisit intentions. Given restricted resources, our findings suggest that governments and travel companies should consider resources carefully and properly invest in the essentials when implementing policies to encourage tourism attraction.