An Investigation on Promotional Strategies to Green Building Adoption in a Developing Economy

Green buildings (GB) have been identified as a feasible solution to the ecological problems emanating from the construction industry. Diverse themes within this subject matter have been made known to most world regions. Nonetheless, the availability of promotional strategies that can ampler its implementation is lacking in Nigeria’s built environment. Thus, for the first time, this study provided an overview of existing promotional strategies adopted among developing and developed countries with a view to deducing solution roadmaps for the adopting GB in Nigeria. A total of 50 questionnaires was obtained from knowledgeable experts in Nigeria’s construction industry and forthwith analyzed. Four topmost strategies were identified to boost this auspicious approach while recommending on their essence of they are implemented with immediate effect.