Reputational Leadership, Family Business and Sustainability in the Creation of Economic and Social Value. The Case of the Company “Agroparque Esperanza”

This chapter proposes a research study based on a case methodology examining the Agroparque Esperanza company, an example of entrepreneurship in the circular economy (CE), within the Mexican scope. Currently, society demands companies to be involved in the creation of a fairer and more sustainable economy, and hence the rise of the so-called circular economy. Agroparque Esperanza is a clear example of sustainable entrepreneurship, both because it is a family business with a particular leadership style and because it is an agricultural company that focuses its activity on producing and processing apples under a sustainable context. This is an innovative case of value creation due to the regional environment in which the business project is developed and the business model it follows. Its business model stands out because of its contribution to the creation of economic value and social value, thanks to promoting a family business, a particular leadership style under a sustainable context. On the one hand, Agroparque Esperanza creates economic value thanks to its different business model as a circular Economy company. It is a family business where some members are in charge of the management of the company and with a particular entrepreneurship “gene” that helps to innovate in a sustainable context. This situation leads to the company to use reputation leadership and reputation family as a strategic factor in the business model. On the other hand, Agroparque Esperanza is a company that is supported by the creation of social value. Agroparque Esperanza provides solutions through local actions in a particular Mexican region. Thus, it solves some of the important challenges facing sustainable companies, and it provides a business model that is replicable and viable as a contribution to the United Nations 2030 Agenda on Sustainable Development.