Modeling the Perception of the Business Environment Through the Analysis of Entrepreneurial Opportunities

Starting from the hypothesis that perception of the business environment, the entrepreneurial experience, and the field of activity are independent variables influenced by opportunities identified in the market, this chapter aimed to create a development model that reflects these aspects. In order to do that, we have conducted an analysis of specific economic connections and their intensity between the analyzed variables that appear and develop as a result of various influences, which can act with different degrees of intensity in the same or opposite directions. Based on the hypothesis entrepreneurial experience influences the way respondents perceive the opportunities offered by the business environment and can make connections, sometimes very complex. The authors’ approach identified the interdependencies between the perception related to the business environment, the entrepreneurial experience, and the field of activity and how the business environment factors influence them. In the second part of the chapter, the authors created a model of these dependencies starting from the hypothesis that there is a linear correlation between these parameters and the specific factors of the business environment that act on the companies.