SMEs Innovation Leveraged by Digital Transformation During Covid-19

The Covid-19 pandemic of the last few years has affected many enterprises, especially SMEs. Difficult market access, supply issues, and labor problems have characterized their business environment. Despite these challenges, some SMEs decided to stand out by innovating and investing in digital technologies to develop a new way of doing business during this period. However, little is known about the benefits that these initiatives have had in creating value for these SMEs. To answer this question, we studied two SMEs that have successfully developed new products and simultaneously implemented technological initiatives to significantly improve their processes and counter the challenges related to the pandemic. Inspired by the “S^4” integrated digital transformation framework, we demonstrated that the numerous benefits that emerged from these innovations contributed to creating value for these SMEs in a COVID-19 context.