Factors Affecting Satisfaction of Virtual Reality (VR): Focused on Design and Affordance

The virtual reality (VR) industry is continuously developing. By using VR, users can play games, experience virtual spaces, and utilize them for work. As the importance and utilization of VR increased, scholars’ interest steadily increased. This paper aims to clarify the antecedents of satisfaction in the context of VR. The data was gathered from the users who had used VR. The current study empirically analyzed the data by employing partial least squares (PLS). The results show that aesthetics is affected by color, layout, and shape. The findings reveal that usability is influenced by cognitive affordance and functional affordance. Satisfaction is impacted by only aesthetics. This article discussed the research results and derived contributions. This article will provide useful guidelines for VR-related academia and industry.